Reasons to Undergo LASIK

There are many reasons why people undergo LASIK, including tired of wearing glasses and cosmetic reason. In this clip, one of Dr. John Dishler talks about the reason why he decided to undergo LASIK.

MR. TOM MARTINO: Spontaneous joy may occur. Welcome back. One of the most rewarding things that I get on this show is email, you know, about things we have on the show. And I get so much reaction about Dr. Jon Dishler and how he's changed my life and changed things in my husband's life, my daughter, my son. We get so much great feedback. I really love that. Dr. Jon Dishler does LASIK surgery. And you know, why do people have it done? Well, sometimes you need it for your job, sometimes you just--you're tired of glasses, sometimes you just do it out of vanity, you don't want to—you don't want to wear glasses or you're tired of them. You just do it for yourself, you know. So many times you hear people say that. I did it for myself. Doug Botts is one of these patients who did it for himself. I said, why did you do it, Doug? He said, for myself. What does that mean, Mr. Botts? What does that mean? Dr. Jon Dishler, by the way, here. DR. JON DISHLER: Hi. MR. TOM MARTINO: What's it mean? MR. DOUG BOTTS: I just got tired of wearing contacts, wearing glasses. I was going through a divorce and figured I'm—it's—you know it's time I do something for myself. MR. TOM MARTINO: And so, it was kind of a time of renewal, divorce, huh? MR. DOUG BOTTS: Yeah. MR. TOM MARTINO: Really? I mean— MR. DOUG BOTTS: [interposing] This time was, yeah. MR. TOM MARTINO: We joke about it, but you wanted to just get rid of glasses, get rid of contacts. MR. DOUG BOTTS: Get rid of contacts, yes. MR. TOM MARTINO: How bad were your eyes? MR. DOUG BOTTS: They were pretty bad. I couldn't see. Without them I couldn't see five feet in front of my face. MR. TOM MARTINO: Really? MR. DOUG BOTTS: Yeah. MR. TOM MARTINO: How are you doing now? MR. DOUG BOTTS: It's great. I mean, as soon as you wake up from the surgery—well, you don't wake up, but as soon as you get—sit up— MR. TOM MARTINO: [interposing] Yeah. MR. DOUG BOTTS: --it's kind of foggy, but you can see. It's amazing. You can see through the fog and it's clear. MR. TOM MARTINO: Now, were you skeptical at all? Why did you wait so long? I mean, like you say, you did it for yourself. MR. DOUG BOTTS: I guess I was skeptical and I was waiting for a good deal, a better deal. MR. TOM MARTINO: Yeah, yeah. MR. DOUG BOTTS: You know? And there are so—like there are so many places out there that do it. MR. TOM MARTINO: So many come ons. MR. DOUG BOTTS: So many—yeah. MR. TOM MARTINO: Like $400 and $500 an eye. MR. DOUG BOTTS: Yes, exactly. Yeah. I wanted to be sure. MR. TOM MARTINO: But the way your eyes were you probably could've never had that done for 500. That's the come one, right Dr. Dishler? DR. JON DISHLER: Absolutely. MR. TOM MARTINO: I mean, we really should address that, because really, if you look at comparable correction for what you get and the technology you get in the blade free surgery, you really are--you guarantee the best price. DR. JON DISHLER: We guarantee the best price. And you know, price is a thing that people know to ask about, so they ask about it. MR. TOM MARTINO: Right. They know to ask that. DR. JON DISHLER: But, you know, there's this funnel of decision making of people deciding for a long time to do something like this. You know, and again, in this case— MR. TOM MARTINO: [interposing] Doing something good for you. DR. JON DISHLER: Doing something good for yourself. And here's the funnel. Let me talk about that while we have it up on the screen. MR. TOM MARTINO: Okay. Here's the decision maker here. DR. JON DISHLER: Yeah. MR. TOM MARTINO: Let's talk about it. DR. JON DISHLER: I mean, and this is just with any decision where first you're aware of something. MR. TOM MARTINO: Right. DR. JON DISHLER: Then you think about the different options. You decide, is this for me? Am I going to—as a consumer, this is—this show is all about consumers. MR. TOM MARTINO: And then, so this is the funnel of choice. And then, you go down to preference and then you buy. DR. JON DISHLER: Right. MR. TOM MARTINO: Okay, so let's talk about people who go through this but they're not a candidate. Why wouldn't they be a candidate? We teased that and said you will tell us who is not a candidate. DR. JON DISHLER: Well, people who have—either they have eyes that are not candidates or their lifestyle doesn't fit with it. They have--I mean, 90, 95% of people we see that want to have this done are candidates. But it's important that you go somewhere where they're honest and where if you're not going to be a good candidate--if you're a librarian that sits at a desk all day and never really cares about distance vision. MR. TOM MARTINO: Right. DR. JON DISHLER: Not that all librarians are like that. MR. TOM MARTINO: Right. DR. JON DISHLER: Then it may not be, you know, the best thing suitable for you. MR. TOM MARTINO: Although I will say this, that if you've been told you were not a candidate by other hospitals or other doctors or other clinics, we've had many people told they weren't candidates that came to you and they were candidates. DR. JON DISHLER: Right. MR. TOM MARTINO: So why is there a mix up there? DR. JON DISHLER: Well, because new technology is allowing people that were told they weren't candidates before to have either very thin flap all laser LASIK, or this advanced surface ablation. So some people who were told they weren't candidates in fact were. We see the other, too, people who were told they were candidates somewhere else and we say, well, I don't think you're really the best candidates. MR. TOM MARTINO: Okay. DR. JON DISHLER: But you know, it's--usually it takes a referral of someone knowing someone. In this case, again, this is very authentic because you saw the show, right? MR. DOUG BOTTS: Yes. I watched it first. MR. TOM MARTINO: And you said, hey. DR. JON DISHLER: I'm going to have that done. And he was just telling me he saw a pilot on the show and said, well, if he can have it done as a pilot, maybe I, you know, could have it done for what I do. MR. TOM MARTINO: And you needed it for your job. MR. DOUG BOTTS: Right. MR. TOM MARTINO: And you really need good eyesight for what you do, and so, you were happy. Is it helping you on the job? MR. DOUG BOTTS: Oh, yes. Very much so. MR. TOM MARTINO: Okay, now let's talk about, first of all, things to consider. Okay. How to pay? DR. JON DISHLER: Well, some people, you know, they put it on their credit card because they get points and so forth. A lot of people are financing. MR. TOM MARTINO: And you have financing. DR. JON DISHLER: We have two different companies. We have the same—look, we've got—everybody's got the same financing. There are several large medical financing companies. MR. TOM MARTINO: Yes. DR. JON DISHLER: We don't offer anything special other than we have all the financing that people can have. MR. TOM MARTINO: Yes, of course. Of course. DR. JON DISHLER: And then, but people, you know, they use flexible spending accounts. MR. TOM MARTINO: Yes. DR. JON DISHLER: They have tax deductible expense things. But really, it's a matter of making the decision—and this is what I really wanted to talk about today. MR. TOM MARTINO: Right. DR. JON DISHLER: This sort of self esteem. We see so many people who say, I'm having LASIK as a way to change my life. You know? I want to be better. I want to not have to be dependent on glasses or contacts. And it's the beginning of a transition for them. It's almost like plastic surgery in a way. MR. TOM MARTINO: It is. It is. Even though it's really not a cosmetic procedure, it is in a way because you lose the glasses. DR. JON DISHLER: And so many people they say, I quit smoking, I've lost weight, I changed my life. In so many other ways, this is sort of their starting point, and it's about making themselves feel better about themselves. MR. TOM MARTINO: Exactly. So when you consider all these things, then you decide where am I going to have it done. And that's where we come in. We tell people about you. You've been around for years and years. You get a lot of referrals from eye doctors. DR. JON DISHLER: Right, right. About 80% of our business is referral business from other doctors, eye doctors. MR. TOM MARTINO: But people can call you directly. DR. JON DISHLER: People call us directly and that's the other 20%. MR. TOM MARTINO: Now, the other thing I want to ask you about. People—he said the same thing, well, I was waiting to make sure I had the latest technology. DR. JON DISHLER: That's—yeah. MR. TOM MARTINO: But technology right now with LASIK over the last few years, it's just minute changes. DR. JON DISHLER: Right. I mean, it's really. MR. TOM MARTINO: You shouldn't wait. DR. JON DISHLER: You shouldn't wait any longer. It's a very mature technology. The way we do it, you know, very pain free, very quick recovery, all lasers, no blades. There isn't really going to be any big—you know, that's one of the things people say, well, is there a new model coming out? MR. TOM MARTINO: Exactly. DR. JON DISHLER: But it's not like that. This is really at the point where it's really pretty much as mature as it's going to be. MR. TOM MARTINO: Well, and you can tell that from clinical studies. There are no clinical studies on new lasers going on. DR. JON DISHLER: Right. Right. There's—I mean, the only thing that's being studied now is for people that have very, very unusual situations. MR. TOM MARTINO: Right. DR. JON DISHLER: But for most people— MR. TOM MARTINO: [interposing] If you're a candidate, you're a candidate. DR. JON DISHLER: If you're a candidate, you're a candidate and there just anything more in the pipeline. MR. TOM MARTINO: Exactly. DR. JON DISHLER: So this is it. MR. TOM MARTINO: If the technology improves, what Dr. Dishler is saying, it's usually going to improve for people who are not candidates now. They will be candidates. But for those getting it done, that procedure is much perfected. By the way, there's a special offer right now. First of all, as we've said, the best price guarantee for the same correction and technology, both eyes, the best price guarantee. Also, you have financing available for 24 months, payments plans are available, other payment plans as well. You can call, by the way, (303) 793-3000. (303) 793-3000. Free binoculars with your consultation. And by the way, when you call and go, you'll see that there is no pressure. You will go there, as Doug Botts will tell you, they don't pressure you. It's a free evaluation, free testing. Then you decide if you want to have it done with no obligation. And I think that in itself is valuable. (303) 793-3000. 793-3000. And remember, it's custom, bladeless LASIK. Now, you can go to dishler.com. Dishler.com. Or (303) 793-3000. Of course, you can always find out more about him at, of course, martino.tv.