Dishler Laser - Blog

The recent events in the national news about a very famous golfer who turned out not to have the personal character that was bestowed upon him during the marketing of his image has made me come out of the woodwork and comment on celebrity endorsements. While it may be true that certain people are instantly recognizable, and having them juxtaposed with your product or service may sell more sneakers, this type of advertising when it comes to serious medical services should raise some concerns. To begin with we are asked to make the jump in logic that just because someone can hit a golf ball, throw a football, or some similar activity that they have great judgment when it comes to picking their medical provider. What is being said if not this is in fact something far more subconscious and misleading. It is that this athlete or celebrity could pick anyone that they wanted, and this is whom they chose and now endorse.