March 06, 2010
If you are reading these words, then you must have found them on the internet. Many people are here because of friends or family who decided to see Dr. Dishler for their vision correction by old fashioned "word of mouth". They type in our name or web address directly. Others find themselves here because they saw Dr. Dishler on TV or read about him in Forbes magazine. But many others are reading these words because search engines brought them here. They were referred by two very popular 'women'. One is named Page, the other is Alexa. Actually these of course are not particular women at all, but as you shall see the analogy holds true nonetheless. Welcome to the world of LASIK popularity.
January 11, 2010
Entries to the LASIK contest will be made through the www.dishler.com LASIK Contest Icon on our home page. Complete the “contact us” form on this page with your contact information, and type in the "Message " box the link to your You Tube video URL telling us “Why I Hate My Glasses”.
December 09, 2009
The recent events in the national news about a very famous golfer who turned out not to have the personal character that was bestowed upon him during the marketing of his image has made me come out of the woodwork and comment on celebrity endorsements. While it may be true that certain people are instantly recognizable, and having them juxtaposed with your product or service may sell more sneakers, this type of advertising when it comes to serious medical services should raise some concerns. To begin with we are asked to make the jump in logic that just because someone can hit a golf ball, throw a football, or some similar activity that they have great judgment when it comes to picking their medical provider. What is being said if not this is in fact something far more subconscious and misleading. It is that this athlete or celebrity could pick anyone that they wanted, and this is whom they chose and now endorse.
Dishler Laser Institute
