Dishler Laser - Blog

The recent events in the national news about a very famous golfer who turned out not to have the personal character that was bestowed upon him during the marketing of his image has made me come out of the woodwork and comment on celebrity endorsements. While it may be true that certain people are instantly recognizable, and having them juxtaposed with your product or service may sell more sneakers, this type of advertising when it comes to serious medical services should raise some concerns. To begin with we are asked to make the jump in logic that just because someone can hit a golf ball, throw a football, or some similar activity that they have great judgment when it comes to picking their medical provider. What is being said if not this is in fact something far more subconscious and misleading. It is that this athlete or celebrity could pick anyone that they wanted, and this is whom they chose and now endorse.

For many people who have significant refractive error, their world is a complete blur were it not for glasses or contact lenses. And while these appliances do wonders to help millions of people cope with their poor unaided vision, they leave many with a psychological feeling of being incomplete. Some express their concern as worry about what would happen if they ever lost or broke their glasses, or perhaps if swimming in the ocean their contact lenses were to wash out leaving them helpless. Others are continually reminded of the heavy glasses on their noses, or an irritation often felt with a foreign material floating in their eye. For these people laser vision correction is not about perfect vision, it is about a freedom from the dependence on glasses or contact lenses to live their everyday lives. We understand these serious concerns and try to work with patients in Denver Colorado who want to discuss not only the technical aspects of LASIK but also have concerns about how their vision and improved eyesight can impact their everyday lives.